RESUME
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Education
American University
Bachelors of Arts in Public Relations & Strategic Communications; Minor in Marketing
Magna cum laude
May 2018​
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​I recently graduated from American University where I enjoyed all of the opportunities afforded to me being in the nation's capitol. I was involved in various clubs and organizations while at AU, including Photo Collective, Chi Alpha, and Public Relations Student Society of America.
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Relevant Course Projects
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PR Portfolio (Voices of '68): Acted as an Event Coordinator to plan a week of events for the DC Public Library Foundation- booking locations, coordinating with vendors, and conducting grass roots promotion within the AU community
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Visual Literacy: Produced a promotional video for the Rock Creek Conservancy’s annual fundraising gala, Party by the Park.
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American University of Rome
Study Abroad Program
Public Relations & Marketing
​Spring 2017 - 3.93 GPA
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While studying for one semester in Rome, Italy, I enjoyed taking classes about the Italian language, Italian food and culture, European mass media among other courses. It was eye opening to explore the culture I was living in through eating, traveling, and speaking the language. Rome will always have a special place in my heart as I made a point to get to know it. I also had an unforgettable time traveling within Italy visiting Florence, Assisi, Milan, Venice, Naples, Sorrento, Pompeii, and Capri. I also visited Paris, Brussels, Berlin, and London.
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Client Services Intern
APCO Worldwide- New York, NY
January 2019- Present
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• Researched story ideas to be pitched to press; drafted pitches; built media lists; composed daily clip reports for traditional and broadcast media
• Sought out placement opportunities for clients using Help a Reporter Out (HARO)
• Helped plan a production day for a campaign activation; vetted talent and influencers; prepared product samples for relationship building with influencers
• Conducted research for new business opportunities
• Worked on both consumer and corporate clients in the food, retail and energy industries
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Publicity & Social Media Coordinator ~ Volunteer
Sprouting Totowa- Totowa, NJ
September 2018- Present
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• Redesigned website to enhance user experience, make information easier to access, and improve aesthetics
• Manage social media- build content calendar, create content & write posts
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Talent Liaison ~ Volunteer
New York Film Festival 56- New York, NY
September 2018- October 2018
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• Assisted various talent on a one to one basis during their time at the festival, escorting them around
• Helped talent and their team keep a tight schedule in doing step and repeats & appearances before or after screenings
• Additionally, volunteered for AR & VR Convergence- assisting with crowd control, helping participants into equipment and headsets, and presented introduction video for Disney's Cycles to participants waiting in line
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Member of the 2018 Cohort
LA Intensive: American University School of Communications- Los Angeles, CA
May 2018
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I was selected for the LA Intensive, a competitive networking experience in Los Angeles, with a focus in television and film.
I met and networked with American University alumni in the entertainment industry at various stages in their careers. I gained a better understanding about how to make the plunge and begin a career in Hollywood. I also garnered a greater appreciation for all of the work that goes into getting a project off the ground before any production happens to its fruition when publicity and marketing get involved.
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Boot Camp Participant ~ Winning Team Member
Building 20: United Entertainment Group- Washington, DC
​April 2018
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• Won a creative boot camp answering an RFP from Speedo Fit by producing a campaign to improve sales and brand awareness
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Business Administration Intern
WAMU 88.5- Washington, DC
​October 2017- May 2018
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• Reorganized, updated, and digitized the station’s public file according to FCC standards
​• Prepared personal expense reimbursement forms for a staff of 60; ensured approval before final submission
• Liaised with vendors to reconcile department credit card charges on a monthly basis
• Gained an understanding of radio as a critical part of mass communication
• Assisted with inventory management
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Publicity Director
American University Public Relations Society of America- Washington, DC
​December 2017- May 2018
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• Managed the Publicity Committee to create, schedule, and post content on social media (Facebook, Twitter, Instagram, & Snapchat)
• Created content calendar for the spring semester
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Publicity Intern
Cuneiform Records- Silver Spring, MD
​October 2017- December 2017
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• Managed record label’s tour publicity through its Twitter account and monthly tour newsletter
• Revised new releases on record label website using HTML
• Created manuals on scanning digital articles, updating the website, and hiring new interns
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Public Relations Team Intern
Beth Dickstein Enterprises (bde)- New York, NY
​June 2017- August 2017
• Achieved my pick-up goals for my product pitches
• Analyzed client and competitor branding and recent press to produce a competitive analysis
• Produced publicity achieved reports through scanning and updating pick-up tracking documents
• Prepared and sent out rewards to over 240 backers for a client's Kickstarter campaign, which raised over $20,000.00
• Cleaned and built media lists
• Utilized Access and Cision to update contact lists
• Filed industry magazines
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Public Safety Assistant and Trainer
American University- Washington, DC
​September 2014 - December 2016
• Enforced parking policy through patrolling campus and surrounding neighborhoods
• Conducted on the job training for new hires including in-classroom and in-the-field teaching and exams
• Organized traffic during move-in and move-out days for on campus residents
• Gained customer service experience through engaging with customers
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Marketing Manager
Photo Collective- Washington, DC
​January 2016 - December 2016
• Oversaw the advertising for Photo Collective, through both print ads and online campaigns.
• Managed the inventory of marketing supplies
• Updated the Photo Collective bulletin board with photo of the week and month
• Coordinated with graphic design team on advertising efforts
• Delegated posts to advertise on social media and website
• Refurbished the website
• Remained available as a resource for any staff photographer by holding a weekly office hour
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Public Relations Team Intern
Beth Dickstein Enterprises (bde)- New York, NY
​June 2016- August 2016
• Recognized for achieving pick-up goals for product pitches and media alerts
• Analyzed client and competitor branding and recent press to complete a competitive analysis
• Produced publicity achieved reports through scanning and updating pick-up tracking documents
• Updated firm contact list using Access
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Data Management Assistant
Fertility Nutraceuticals- New York, NY
​May 2015- August 2015
• Monitored industry social media landscape and retweeted influential content
• Entered data from incoming website inquiries to begin process of transforming inquiries into patients
• Readied and arranged medical files before and after moving offices
• Assembled samples for mailings
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Patrol Mentor
NYLT Leadership Academy- Haymarket, VA
​July 2014
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• Author presentations on visioning, team development, ethics, public speaking, leading yourself and mention
• Develop a team culture predicated on servant leadership principles and practices of Robert K. Greenleaf
• Attended 1 staff development week and 2 week long training courses
• Mentored 2 patrols of 5 scouts by facilitating sessions to practice presentation skills and giving proper feedback
• Provided final feedback of their performance throughout the week and what they can improve on in the future
Experience​
Skills
Cision
Critical Mention
Gorkana
Adobe Photoshop
Adobe Lightroom
Final Cut Pro- beginner
Access
Developing & Processing black & white film
Social Media:
Hootsuite
Organizations
Public Relations Society of America
Public Relations Student Society of America (Member 2016-2018)
Photo Collective
Chi Alpha
Languages
Italian- conversational