RESUME

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Education
American University
Bachelors of Arts in Public Relations & Strategic Communications; Minor in Marketing
Magna cum laude

May 2018​

I recently graduated from American University where I enjoyed all of the opportunities afforded to me being in the nation's capitol. I was involved in various clubs and organizations while at AU, including Photo Collective, Chi Alpha, and Public Relations Student Society of America.

Relevant Course Projects

  • PR Portfolio (Voices of '68): Acted as an Event Coordinator to plan a week of events for the DC Public Library Foundation- booking locations, coordinating with vendors, and conducting grass roots promotion within the AU community

  • Visual Literacy: Produced a promotional video for the Rock Creek Conservancy’s annual fundraising gala, Party by the Park. 

American University of Rome
Study Abroad Program
Public Relations & Marketing

​Spring 2017 - 3.93 GPA

While studying for one semester in Rome, Italy, I enjoyed taking classes about the Italian language, Italian food and culture, European mass media among other courses. It was eye opening to explore the culture I was living in through eating, traveling, and speaking the language. Rome will always have a special place in my heart as I made a point to get to know it. I also had an unforgettable time traveling within Italy visiting Florence, Assisi, Milan, Venice, Naples, Sorrento, Pompeii, and Capri. I also visited Paris, Brussels, Berlin, and London.

Client Services Intern
APCO Worldwide- New York, NY
January 2019- Present

•    Researched story ideas to be pitched to press; drafted pitches; built media lists; composed daily clip reports for traditional and broadcast media
•    Sought out placement opportunities for clients using Help a Reporter Out (HARO)
•    Helped plan a production day for a campaign activation; vetted talent and influencers; prepared product samples for relationship building with influencers
•    Conducted research for new business opportunities
•    Worked on both consumer and corporate clients in the food, retail and energy industries

Publicity & Social Media Coordinator ~ Volunteer
Sprouting Totowa- Totowa, NJ
September 2018- Present

•    Redesigned website to enhance user experience, make information easier to access, and improve aesthetics

•    Manage social media- build content calendar, create content & write posts

Talent Liaison ~ Volunteer
New York Film Festival 56- New York, NY
September 2018- October 2018

•    Assisted various talent on a one to one basis during their time at the festival, escorting them around

•    Helped talent and their team keep a tight schedule in doing step and repeats & appearances before or after screenings

•    Additionally, volunteered for AR & VR Convergence- assisting with crowd control, helping participants into equipment and headsets, and presented introduction video for Disney's Cycles to participants waiting in line

Member of the 2018 Cohort
LA Intensive: American University School of Communications- Los Angeles, CA
May 2018

I was selected for the LA Intensive, a competitive networking experience in Los Angeles, with a focus in television and film. 

I met and networked with American University alumni in the entertainment industry at various stages in their careers. I gained a better understanding about how to make the plunge and begin a career in Hollywood. I also garnered a greater appreciation for all of the work that goes into getting a project off the ground before any production happens to its fruition when publicity and marketing get involved.

Boot Camp Participant ~ Winning Team Member
Building 20: United Entertainment Group- Washington, DC

​April 2018

•    Won a creative boot camp answering an RFP from Speedo Fit by producing a campaign to improve sales and brand awareness

Business Administration Intern

WAMU 88.5- Washington, DC

​October 2017- May 2018

•    Reorganized, updated, and digitized the station’s public file according to FCC standards

​•    Prepared personal expense reimbursement forms for a staff of 60; ensured approval before final submission
•    Liaised with vendors to reconcile department credit card charges on a monthly basis

•    Gained an understanding of radio as a critical part of mass communication
•    Assisted with inventory management

Publicity Director

American University Public Relations Society of America- Washington, DC

​December 2017- May 2018

•    Managed the Publicity Committee to create, schedule, and post content on social media (Facebook, Twitter, Instagram, & Snapchat)

•    Created content calendar for the spring semester

Publicity Intern
Cuneiform Records- Silver Spring, MD

​October 2017- December 2017

•    Managed record label’s tour publicity through its Twitter account and monthly tour newsletter

•    Revised new releases on record label website using HTML

•    Created manuals on scanning digital articles, updating the website, and hiring new interns

Public Relations Team Intern
Beth Dickstein Enterprises (bde)- New York, NY

​June 2017- August 2017

 

•    Achieved my pick-up goals for my product pitches 

•    Analyzed client and competitor branding and recent press to produce a competitive analysis
•    Produced publicity achieved reports through scanning and updating pick-up tracking documents

•    Prepared and sent out rewards to over 240 backers for a client's Kickstarter campaign, which raised over $20,000.00

•    Cleaned and built media lists
•    Utilized Access and Cision to update contact lists

•    Filed industry magazines

Public Safety Assistant and Trainer
American University- Washington, DC

​September 2014 - December 2016

 

•    Enforced parking policy through patrolling campus and surrounding neighborhoods

•    Conducted on the job training for new hires including in-classroom and in-the-field teaching and exams

•    Organized traffic during move-in and move-out days for on campus residents
•    Gained customer service experience through engaging with customers

Marketing Manager
Photo Collective- Washington, DC

​January 2016 - December 2016

 

•    Oversaw the advertising for Photo Collective, through both print ads and online campaigns.
•    Managed the inventory of marketing supplies
•    Updated the Photo Collective bulletin board with photo of the week and month
•    Coordinated with graphic design team on advertising efforts
•    Delegated posts to advertise on social media and website
•    Refurbished the website
•    Remained available as a resource for any staff photographer by holding a weekly office hour

Public Relations Team Intern
Beth Dickstein Enterprises (bde)- New York, NY

​June 2016- August 2016

 

•    Recognized for achieving pick-up goals for product pitches and media alerts
•    Analyzed client and competitor branding and recent press to complete a competitive analysis
•    Produced publicity achieved reports through scanning and updating pick-up tracking documents

•    Updated firm contact list using Access

Data Management Assistant
Fertility Nutraceuticals- New York, NY

​May 2015- August 2015

 

•   Monitored industry social media landscape and retweeted influential content

 •    Entered data from incoming website inquiries to begin process of transforming inquiries into patients
•    Readied and arranged medical files before and after moving offices
•    Assembled samples for mailings

Patrol Mentor
NYLT Leadership Academy- Haymarket, VA

​July 2014

•     Author presentations on visioning, team development, ethics, public speaking, leading yourself and mention

•     Develop a team culture predicated on servant leadership principles and practices of Robert K. Greenleaf

•    Attended 1 staff development week and 2 week long training courses
•    Mentored 2 patrols of 5 scouts by facilitating sessions to practice presentation skills and giving proper feedback
•    Provided final feedback of their performance throughout the week and what they can improve on in the future

 
Experience​
Skills

Cision

Critical Mention

Gorkana

Adobe Photoshop

Adobe Lightroom

Final Cut Pro- beginner

Access

Developing & Processing black & white film

 

Social Media:

Hootsuite

Facebook

Instagram

Twitter

Organizations

Public Relations Society of America

Public Relations Student Society of America (Member 2016-2018)

Photo Collective

Chi Alpha

Languages

Italian- conversational

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